ByteDance, the parent company of TikTok, is currently valuing itself at approximately $300 billion, following its latest share buyback offer to investors at $180.70 per share. This marks a 12.9% increase from the $160 per share offered in its last buyback program in December 2023, which valued the company at $268 billion. ByteDance has been conducting share buybacks since 2022 as a way to provide liquidity to investors, with no immediate plans for an IPO. The company’s global revenue grew 30% in 2023 to $110 billion, showcasing its robust financial performance despite ongoing legal challenges in the U.S.

A new U.S. law, signed by President Joe Biden in April, gives ByteDance until January 19 to divest TikTok or face a potential ban, citing national security concerns over Chinese-based ownership. ByteDance and TikTok have sued in federal court, aiming to block the enforcement of the law. As regulatory scrutiny intensifies, the buyback program highlights ByteDance's efforts to reassure stakeholders while navigating a challenging geopolitical and legal landscape.