AI Strategy

AI Strategy

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Salesforce has introduced new pricing structures for its AI products, including Agentforce, Customer 360 Apps, and Slack, aimed at simplifying access and accelerating AI adoption across organizations. This move follows a 6% price increase on core cloud services, which analysts believe will gradually enhance revenue growth in the latter half of fiscal 2026. Cantor Fitzgerald has maintained an 'Overweight' rating on Salesforce, with a price target of $325, indicating confidence in the company's ability to monetize its AI capabilities effectively.

The new pricing strategy is designed to lower barriers to adoption for AI technologies, potentially increasing usage among enterprises. Experts suggest that as organizations scale their Salesforce deployments, the demand for AI solutions will grow, positioning Salesforce favorably in the competitive CRM landscape. However, some investors are cautious, noting that while Salesforce shows promise, other AI stocks may present greater upside potential.

Why it matters

Salesforce's strategic pricing adjustments reflect its commitment to AI integration, potentially enhancing its market position and revenue growth.

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