• stc Group has announced a strategic partnership with Cohere to advance AI-driven innovations in the Middle East. This collaboration aims to redefine stc's operations by developing an AI-powered language model and a Digital Co-Workers Foundry, which will enhance customer engagement and optimize business efficiency. The partnership is expected to leverage Cohere's secure enterprise AI capabilities to create tailored solutions for the telecommunications sector, including intelligent automation and real-time data insights.

• The collaboration aligns with broader industry trends emphasizing digital transformation and AI integration across sectors. As companies increasingly adopt AI technologies, stc's initiative positions it as a leader in the digital ecosystem, potentially enhancing its market position and driving new revenue streams. This move is also in line with Saudi Arabia's Vision 2030 goals, which focus on fostering innovation and diversifying the economy.