Zeta Global Holdings Corp. experienced a significant stock increase of 12.63%, closing at $14.18, driven by investor enthusiasm over untapped AI opportunities in the marketing sector. A recent study revealed that many marketing organizations are still in the early stages of AI implementation, with 62% of respondents describing their AI deployment as limited or moderate. This presents a substantial growth opportunity for Zeta as it positions itself to help these companies scale their AI capabilities effectively.

CEO David Steinberg emphasized the need for practical and scalable AI solutions in marketing, highlighting that many teams are hindered by fragmented data and legacy systems. The positive market response to Zeta's findings indicates strong investor confidence in the company's ability to leverage its AI-driven platform to enhance marketer productivity across various industries, including telecommunications, insurance, and finance.