All-Time Low

All-Time Low

Share this article


  • Krispy Kreme's stock has fallen dramatically, hitting an all-time low of $6.61 after the company reported disappointing fiscal fourth-quarter results. The doughnut maker's net revenue dropped 10.4% to $404 million, significantly impacted by the sale of its majority stake in Insomnia Cookies and a cybersecurity incident that cost the company $11 million. The CEO acknowledged these challenges but urged investors to focus on long-term growth strategies, including expanding partnerships with major retailers like McDonald's and Walmart, which could help stabilize revenue moving forward.
  • Despite the company's efforts to pivot towards a more national distribution model, the outlook for fiscal 2025 remains cautious, with projected revenue growth of only 5-7%, below market expectations. Analysts have responded negatively, with Morgan Stanley downgrading the stock to 'Underweight' and other analysts expressing concerns about the company's ability to navigate a challenging consumer environment marked by inflation. The stock's performance has lagged significantly behind the S&P 500, raising questions about investor confidence in Krispy Kreme's transformation strategy.

Why it matters

The significant drop in Krispy Kreme's stock reflects investor concerns over its growth strategy and operational challenges.

akbaraka

Get Smarter
About Investing

Join 45,000+ subscribers and get our 5 min daily newsletter on daily local and international financial news.
akhbaraka
Get Smarter<br/> About Investing

Similar News