- Krispy Kreme's stock has fallen dramatically, hitting an all-time low of $6.61 after the company reported disappointing fiscal fourth-quarter results. The doughnut maker's net revenue dropped 10.4% to $404 million, significantly impacted by the sale of its majority stake in Insomnia Cookies and a cybersecurity incident that cost the company $11 million. The CEO acknowledged these challenges but urged investors to focus on long-term growth strategies, including expanding partnerships with major retailers like McDonald's and Walmart, which could help stabilize revenue moving forward.
- Despite the company's efforts to pivot towards a more national distribution model, the outlook for fiscal 2025 remains cautious, with projected revenue growth of only 5-7%, below market expectations. Analysts have responded negatively, with Morgan Stanley downgrading the stock to 'Underweight' and other analysts expressing concerns about the company's ability to navigate a challenging consumer environment marked by inflation. The stock's performance has lagged significantly behind the S&P 500, raising questions about investor confidence in Krispy Kreme's transformation strategy.
Why it matters
The significant drop in Krispy Kreme's stock reflects investor concerns over its growth strategy and operational challenges.